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Singapore’s No.1 Malay Wedding Magazine and most sought-after by readers since 1989. Majalah Perkahwinan is proud to be in the niche market with the loyal readers whom are getting engaged or getting married, since the past 13 years.
Target Audience…
| • | Malay: Male & Female | | • | 18 yrs to 40 yrs old | | • | Couples planning for marriage or engagement | | • | Married couples with or without children |
Contents…
| • | Pre & Post-marriages topics | | • | Tips & advises on planning for weddings, health to financial to kitchen management etc | | • | Bridal Fashion spread portraying new range and latest trend of bridal fashion | | • | Health for individuals & families | | • | Short stories on true-life events | | • | Husband-wife relationship and problems faced | | • | Motivation for couples & individual | | • | Courtship | | • | Honeymoon destinations for newly weds & families | | • | Pregnancy | | • | Handling children & their problems and how to | | • | Simple recipes for newly wed |
Circulation & Distribution…
| • | Distribution of more than 5,000 copies through more than 180 vendors island wide. | | • | Regular magazine subscribers. | | • | Complimentary distributions to selected government bodies. | | • | Complimentary copies to selected organizations that conduct Marriage Guidance Courses (Kursus Persiapan Rumahtangga). This is the direct target audience for advertisers to reach out to. | | • | Shelf Life – 3 months. | | • | Per Issue Lifespan – Readers retention rate – more than 1 year. | | • | Readership – approx. more than 20,000. [approx. 4 to 5 person per magazine] |
Advertising & Promotions…
We believe strongly in advertising. Hence, we advertise regularly in the Berita Harian (Malay daily newspaper) regularly before and after publication. This has been a standard advertising campaign for the magazine.
Other then advertising in the newspapers, the magazine enhances its publicity through sponsorship of the magazines for the participants attending the compulsory Marriage Guidance Courses (Kursus Persiapan Rumahtangga) conducted at various Mosques & Community Clubs. This sponsorship campaign has gained the trust and confidence from our regular advertisers as we reach to the direct target market for them.
Roadshows are also being conducted periodically at different locations throughout Singapore as part of promotion drive for the magazine.
Posters on vendors that sell Majalah Perkahwinan.
Official Magazine for various wedding exhibitions.
Website promotions.
With these exposures, Majalah Perkahwinan gains its popularity and market share at the same time enhances the confidence of its advertisers.
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